A range of projects but here are some highlights.

Led the concept and strategy for Apple’s biggest experiential activation ever.

Collaborated with Ben Stiller on original content and experiential storytelling for Severance.

Created the content and production strategy around the first Apple Music Super Bowl Half Time Show with Rihanna.

Created Apple’s first on-platform concert series Apple Music Live that featured Billie Eilish, Harry Styles, Peso Pluma and more.

Created a bespoke fan activation for Taylor Swift’s Eras Tour.

Led Apple Music’s partnership with Palace across experiential, content and on-platform editorial.

Launched Apple as a sports brand with Major League Soccer and Major League Baseball.

Created a custom ice cream for Ted Lasso that sold out within a day.

Led the strategy to Apple TV’s most successful award season across film and TV.

Led strategy for adidas’ biggest brand campaign in China built around creativity.

Redefined NBC’s approach to comedy and got a line on Saturday Night Live.

Built the content development and marketing strategy for a comedy production startup.

Launched a new comedy and music venue in LA with year-over-year growth in revenue and attendance numbers.

Booked a talent management client their first role on The Last of Us (HBO).